From the business perspective:

We're just a team of geeks that understand people. We live by these rules:

1. Although we love knowing all the completely useless information there is to know about technology and the web (which by the way all changes tomorrow), we know that most people don't care and don't ever want to know. Actually, we salute you, but on the other hand we love what we do.
2. Computers are appliances and most (if not all) of us would like to use them that way. Turn them on, do what you know, then walk away and live life. Your palms shouldn't sweat waiting for the next "what if" to bite you on the backside.
3. Your business web site solution should grow with you, supporting the growth of your bottom line, not draining it from the start.

That's it in a nutshell. We create affordable Dirt Simple web solutions for your business needs.

From the people perspective:

We believe a little more respect would change a great many things.

• Respect for our earth would clean up our air, our rivers, our oceans, and eliminate unnecessary destruction of our forests, our mountains, and our aquaticts.
• Respect for life (be it human, animal or plant) would eliminate the need to continually be on the defensive whether it be defending our territorial boundaries, our way of life, our quality of life, our sources of food and water, or our good health against disease.

The rules we live by:

• There is always a better a way. So keep your mind ready.
• Support businesses that support your community, if not, where will your customers come from?
• If you're talking you're not listening. Many miss too much making their own noise.
• The force of nature is "US". The sooner we all understand this the better off we'll all be.